Start with a blank canvas, finish with your perfect piece.

Our Custom by CW service allows you to create a beautiful, meaningful and completely personalised piece of fine jewellery, completely from scratch.



From the stones and the setting, to composition and proportion, to the personality you want to reflect—it all happens under the creative direction of Cushla, who works behind the scenes to guide your design and give it her final seal of approval. Immortalise your story by commissioning a piece of Cushla Whiting’s distinctive style.


one-of-a-kind gemstones

one-of-a-kind gemstones

Our one-of-a-kind stones are ready for your ideas. Let your instincts—and our experts—guide you to the gemstone and design that will let your story and stone shine their brightest.

Completely personalised

Completely personalised

Under the creative direction of Cushla Whiting, one of our fine jewellery specialists will work closely with you to translate your inspiration into a refined design.

Enduring beauty

Enduring beauty

Experience the joy of owning a truly one-of-a-kind piece, meticulously crafted to endure and evoke emotions for a lifetime. Let us create an heirloom that will be treasured by you and your loved ones.



This client came to us wanting to commission a modern engagement ring with an Art Deco feel in a style that was not overly feminine. With sustainability being very important to her, she fell in love with the story and character of our antique diamonds, choosing this beautiful Old Mine Cut diamond to be the centre piece of her ring. Wanting to add a touch of colour (but not traditional blue), we had these teal Montana sapphires custom cut to fit into the cascading steps, which frame and echo the shape of the Old Mine Cut diamond. The stones can shift colour from a more silvery green in some lights, to teal blue in others. The semi-bezel setting for the centre diamond is open at the sides perfectly showcasing the diamond's high crown and chunky facets. We are so happy to see this beautiful antique diamond, which has seen hundred of years of history already, be repurposed into a one of a kind ring to be cherished by this new couple for years to come.

Start Your Custom Design Journey Today