LEARN ABOUT CUSHLA WHITING
OUR STORY
Anna, Cushla and Hamish Whiting are three siblings who share a few things in common. An obsession with perfection for their craft and purpose. A love of design, architecture, and gemology. And an overwhelming sense of responsibility for what they do.
Their roots in gemology date back to their father, Peter Whiting, who started a wholesale diamond business in Auckland in 1978 where he supplied New Zealand and Australian jewellery clients for over 30 years. In 2013, they saw an opportunity to make buying a piece of fine jewellery as unintimidating, empowering and transparent for as many people as possible. And that's why they're here. To turn confusion into clarity. To create meaningful jewels of exceptional quality that clients will treasure forever.
OUR FOUNDERS
ANNA WHITING
GENERAL MANAGER,
GIA QUALIFIED DIAMOND AND COLOURED STONE EXPERT
Before founding CW, Anna worked in the wine industry, her other passion. But when the three Whiting siblings had the gem of an idea to continue the family’s rich history in the jewellery industry, it felt as natural as drawing breath.
As our General Manager and qualified lawyer, Anna oversees everything at CW. From production to customer service, she makes sure each and every element meets our exacting standards. It’s her mission to create an environment where collaboration, trust, passion and excellence thrive.
Anna believes in the magic, science, and story of gemstones—and empowering our customers with knowledge and an exceptional experience.
CUSHLA WHITING
CREATIVE DIRECTOR,
GIA QUALIFIED DIAMOND AND COLOURED STONE EXPERT
After completing an internship at an opulent London jeweller, Cushla honed her jewellery design aesthetic at the Gemological Institute of America, where she received the coveted H.Goldie Award. In 2014, she founded her eponymous label with her siblings.
But Cushla’s path to fine jewellery wasn’t traditional, and neither are her iconic designs. As a former architect, she possesses a finely-trained eye for geometry, form and the study of light.
She finds beauty and inspiration in both the smallest details and the vastness of the universe. The result is Cushla Whiting’s trademark—bold stones, clean lines, and timeless elegance.
HAMISH WHITING
GIA GEMOLOGIST,
HRD ANTWERP DIAMOND GRADER
Hamish is our in-house rock expert. He is both a Gemological Institute of America (GIA) trained gemologist and HRD diamond grader. And he’s currently working from the Antwerp Diamond Bourse—the centre of old-world diamond trading.
A rigorous researcher with a penchant for diamonds, sapphires, and emeralds, Hamish goes all out to maximise the beauty and value of every stone in our slowly sourced collection. Over more than a decade, he has built a global network of trusted and ethically responsible diamond and coloured gemstone suppliers.
Hamish is relentless in his search for the “needles in the haystack”, diamonds that are not only top-performing in their beauty, but also perfectly priced for our customers. His knowledge is illuminating. His passion is contagious.
THE CW DIFFERENCE
DESIGN WITH A DIFFERENCE
Fine form. Elegant angles. Beauty in balance.
Cushla’s background as an architect gives CW pieces a distinct and timeless edge. Her clean lined designs paired with our one-of-a-kind diamonds and coloured gemstones are our signature traits.
Enhance your sense of self and feel great too knowing that all of our pieces are ethically and sustainably made right here in our Melbourne workshop.
THE CW DIFFERENCE
UNPARALLELED COLLECTION
Our in-house gemologist—Hamish—has spent the past decade building an enviable global network of trusted suppliers. He goes to great lengths to maximise beauty and value while upholding ethics, sustainability, and traceability. The result is an enviable collection of stones that are a little less common and a lot more interesting.
THE CW DIFFERENCE
Creative perfectionists
We look at everything under the microscope. For beauty in the smallest of details. For pure perfection in a diamond’s proportions and cut. We create a rare union between expertise, craft, quality, care, and passion. We care deeply about the transfer of knowledge and guiding you on an instinctive journey to find the forever piece that will tell your story for generations to come.