NATURAL DIAMONDS:
Were formed billions of years ago in the Earth's mantle and transported to the surface via volcanic kimberlite and lamproite pipes. They symbolize eternity and have relatively stable value. We ethically source all our natural diamonds from international diamond sightholders, tracing them back to reputable mines.

LAB-GROWN DIAMONDS:
Are physically and chemically identical to natural diamonds but have a different value and origin story. They're created in factories using crystallized carbon from natural diamond mining, replicating the Earth's high-pressure, high-temperature conditions in a matter of weeks. Due to their on-demand production, lab-grown diamonds have less stable value compared to natural diamonds.

Refers to the angles, proportions, and symmetry of a diamond, determining how its facets interact with light to produce brightness, scintillation, and fire.

Measures the presence or absence of color in a diamond based on the GIA scale from D (colorless) to Z. D-E diamonds are the rarest.

We offer a refined, personal experience that brings together forward-thinking design and deep gemological knowledge, curating pieces that are as unique and considered as you are.

As a family-owned business, we’re steeped in values of passion, care, expertise, transparency, and integrity—principles that guide every part of what we do.

Hamish Whiting, founder and GIA Gemologist with HRD Antwerp Diamond Grader certification, goes a GRADE ABOVE™ in his rigorous diamond sourcing process, personally hand-selecting each stone. Drawing on 20 years of diamond buying expertise, his carefully developed strategy ensures our clients receive diamonds that represent both exceptional performance and outstanding value on a global scale.

We use independent certifications from GIA, HRD, or IGI, with GIA being the most accurate in our opinion. However, a certificate alone doesn't guarantee a beautiful diamond, which is why expert selection is crucial.

Shape refers to a diamond's external appearance, and is distinct from its cut (internal facet arrangement). Round is the most popular, with other shapes such as emerald, marquise, and oval being considered 'fancy' shape.

Introducing ‘LA CUSH’ Cut - An original diamond cut invented by our co-founder GIA gemologist Hamish Whiting. 

Inspired by genuine antique Old European and Old Mine Cut diamonds, Hamish decided it was high time he released his very own cut; suitably named ‘La Cush’.

Diamond fluorescence is the reaction of a diamond to ultraviolet (UV) light, which is present in daylight. It's graded based on the intensity of this reaction to long-wave UV. While fluorescence can cause diamonds to emit a blue or yellow glow under UV light, it typically doesn't affect a diamond's appearance in regular lighting or its structural integrity.

In rare cases, strong fluorescence may influence a diamond's appearance in sunlight. Some diamonds with strong fluorescence might appear slightly blue in natural light, or look whiter than their actual color grade. This occurs because the blue fluorescence can counteract any yellow tint in the diamond.

It's important to note that fluorescence is neither inherently good nor bad - its impact on a diamond's appearance can vary and is often subtle. When selecting a diamond, it's best to view it under various lighting conditions to assess its overall appearance.