CUSHLA WHITING La Cush™ Diamonds

A modern diamond shaped by the principles of a byegone era.

The La Cush™ Cut

The La Cush Cut is an exclusive diamond cut developed by Hamish Whiting, co-founder and in-house GIA Gemologist at Cushla Whiting. This bespoke cut is the result of over two decades of dedicated research into the complex interplay of proportion, reflection, and light - an expression of Hamish’s lifelong passion for antique diamonds and the art of diamond cutting. Unique to the Cushla Whiting brand, the La Cush Cut represents a rare blend of antique aesthetics and modern precision.

Philosophy

The La Cush Cut embodies our architectural approach to jewellery-making, reimagining the aesthetics of antique diamonds through a contemporary lens while paying homage to time-honoured craftsmanship.

From Rough To Ring

La Cush Diamonds is exclusively cut to our exacting standards by skilled artisans in Antwerp, using ethically sourced diamond rough with complete transparency and traceability from mine to market.

Creating a bespoke La Cush begins with sourcing exceptional rough diamonds. The cut requires stones of VS+ clarity and, if desired, D–F colour range to achieve optimal light performance.

We collaborate closely with Bonas Group, a leading tender house known for supplying ethically sourced and fully traceable rough diamonds.

Once the ideal stone is selected, we calculate final dimensions and cost before cutting begins. Hamish works closely with a world-class cutting house in India, employing advanced software and ASET light analysis to optimise each facet for maximum brilliance.

Before cutting commences, you'll receive a 3D video preview of your diamond, offering a glimpse into its future brilliance.

MODERN PRECISION

The La Cush Cut is a contemporary interpretation of 18th and 19th-century diamond cutting techniques. With its high crown and broad pavilion facets, it pays quiet tribute to Old Mine and Old European cuts; the stones found in heirlooms, antique rings, and royal collections.

These engineered cuts are not mass-produced imitations, they are carefully reimagined designs. The La Cush Cut blends the spirit of antique diamonds with the advancements of modern precision, geometry, and light analysis. The result is a diamond that performs with exceptional brilliance while retaining the character and soul of traditional hand-cut stones.

ETHICAL SOURCING

Every La Cush ring begins with a commitment to sustainability and ethical practices. From responsibly sourced rough diamonds to the final bespoke setting, each piece is crafted with people and planet front of mind. The La Cush Cut is exclusively created for Cushla Whiting by master artisans in Antwerp, using diamond rough that is fully traceable and transparently sourced from ethical mines. This ensures each stone not only meets our exacting standards for beauty and craftsmanship but also reflects our values of environmental responsibility and social integrity.

LA CUSH ASSCHER™

The La Cush Asscher Cut draws its inspiration from the antique Asscher cuts of the early 20th century, originally designed by the Asscher brothers of Amsterdam. Renowned for their architectural symmetry and refined proportions, these historic cuts set the foundation for this modern interpretation. The La Cush Asscher features a high crown, small table, open culet, and broad step facets, elements that work together to produce bold, structured flashes of light and a quiet, vintage softness.

LA CUSH CUSHION™

The La Cush Cushion Cut diamond is inspired by the antique Old Mine Cut, blending the soft curves of a cushion brilliant with the character and charm of an antique Old Mine cut diamond. It retains the defining features of a traditional Old Mine: a high crown, a small table, and broad pavilion facets, all of which create exceptional fire and bold, blocky flashes of light, a deliberate contrast to the “crushed ice” sparkle of many modern cuts.

LA CUSH RADIANT™

The La Cush Radiant Cut is a modern reinvention of the classic radiant style. Designed to merge the clean, elongated outline of a radiant with the soft, broad faceting of antique diamonds, it features a higher crown and smaller table for enhanced fire and a more diffused, elegant sparkle. We developed this unique cut to achieve perfect proportions with no light loss or bow-tie effect, offering a radiant cut diamond that sparkles beautifully, but with a refined, understated charm.

Inspired by a slower era. Perfected for now.

Broader pavilion facets create sculptural flashes of light, distinct from contemporary brilliance. The result is a cut that feels intentional, architecturally precise, and quietly confident.

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